http://www.know-future.com/blog advertising . intelligence . technology Thu, 06 Dec 2007 19:50:40 +0000 http://backend.userland.com/rss092 en Most project management systems feel like slavery, especially the infamous MS Project, foisted upon the creative/marketing world by the tiranny of interactive firms who seem to be unable to communicate in anything but.  Now don't get me wrong, MS Project would be my tool of choice if I was making ... http://www.know-future.com/blog/2007/12/06/project-management-without-bondage/ As part of my other life as a personal technology journalist, I have been carrying around the new Blackberry 8830 phone from Verizon, and I think I may be geting ready to give the boot to my old standby, the Treo 650. The 8830 is the first RIM device I have ... http://www.know-future.com/blog/2007/07/26/97/ I have a client that has increasingly been depending on web based presentations to reach larger audiences when pitching new business and meeting with clients that are in disparate geographic regions.  They have been using Webex, with the usual multiplatform issues and setup problems and recently they hit a deadly ... http://www.know-future.com/blog/2007/05/15/adobe-acrobat-connect-rocks/ One of the first products that I have come across designed exclusively to take advantage of the built in capabilities of Windows Vista, it is a presentation system that separates the roles of presentation designer and presenter. It is being targeted explicitly at advertising/design firms and the major case ... http://www.know-future.com/blog/2007/02/20/standout-powerpointkeynote-replacement/ Though his Steveness got a lot of mileage out of the multitouch technology built into the iPhone, Perceptive Pixel is truly the way of the future, massive display, multitouch collaborative user interfaces, a brave new world straight out of Minority Report.  Though this was shown at TED: [youtube]QKh1Rv0PlOQ[/youtube] Jeff Han has ... http://www.know-future.com/blog/2007/02/20/just-remember-this-name-perceptive-pixel/ ad:tech this week was all a-fluttery with web 2.0. Paul Lenzi, Director of Interactive/Creative Services at Modernista! in Boston, was kind enough to send us his impressions from the conference: Many of the thoughts expressed below were thematic to this year's show. Naming all speakers, panelists and moderators that ... http://www.know-future.com/blog/2006/11/08/dispatch-from-adtech-new-york-2006/ Coca Cola has always been an innovator in advertising and this wonderfully postmodern ad based on the Grand Theft Auto series of console games notorious for its violence and general mayhem. It also helps to raise the irony meter that the latest incarnation, San Andreas, caused a firestorm of ... http://www.know-future.com/blog/2006/10/24/virtual-reality-intrudes-in-real-world-advertising/ When I was growing up in the late sixties/early seventies, the term generation gap was always front and center as the country was roiled by what seemed at times to be an incipient civil war across generational lines. The fact that we no longer hear the term bandied about on ... http://www.know-future.com/blog/2006/10/18/preparing-for-the-virtual-world/ Back in the golden days when the desktop was everything and networks were just beginning to make it out into the real world, Guy Kawasaki, then a hot shot marketer, embodied the term technical evangelist in the guise of Macintosh evangelist. This distinction between marketer (cool/tired) ... http://www.know-future.com/blog/2006/10/18/what-ever-happened-to-technical-evangelism/ CNET points out the positive and negatives of community generated advertising videos on YouTube. Agencies fear consumers taking over the brands image on the Internet as evidenced by the Volkswagen 'terrorist' video last year, on the other hand imitation is a sincere form of flattery and a cheap way to ... http://www.know-future.com/blog/2006/08/16/consumer-generated-commercials-on-youtube-watched-by-advertising-agencies/