ad:tech this week was all a-fluttery with web 2.0. Paul Lenzi, Director of Interactive/Creative Services at Modernista! in Boston, was kind enough to send us his impressions from the conference:
Many of the thoughts expressed below were thematic to this year’s show. Naming all speakers, panelists and moderators that contributed to my interpretations would be excessive. I credit the show organizers and presenters for a very informed few days and offer apologies in advance for using a few direct quotes without citing source.
To state the obvious: The common thread to the ad:tech 2006 NYC conference sessions was web 2.0 and social networking–no surprise. (It would be fair to mention that the viral case study of the year is the Diet Coke and Mentos “science guys”. And the media darling is certainly YouTube’s purchase by Google.) The question around the topic of social networking is: “is it real or a fad”? Is this the tipping point or Bubble Part Deux?
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