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Virtual reality intrudes in real world advertising

Tuesday October 24, 2006,  10:47 am

Coca Cola has always been an innovator in advertising and this wonderfully postmodern ad based on the Grand Theft Auto series of console games notorious for its violence and general mayhem. It also helps to raise the irony meter that the latest incarnation, San Andreas, caused a firestorm of controversy when secret x-rated levels embedded in the game came to light.

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