Xinet sent me word of a report they commissioned about return on investment on digital asset management systems. I am a big fan of Xinet’s product combo Fullpress/Webnative and feel that they have a unique take on the category having grown up in the print/advertising/publishing industry. The system is best for mid size to large agencies because of the cost of the software as well as the hardware required to run it on, typically Sun or SGI servers, and the need for specialized integrators or senior internal technical resources.
The document does a good job of providing a top level introduction to the sorts of things that you should consider when evaluating DAM systems and trying to come up with a financial justification for the expense. As with many ROI papers, this one is long on generalities and short on specifics. ROI usually boils down to soft costs that are difficult to pin down such as time savings or potential increased revenue. Included as apendices are also several case studies that highlight how Xinet clients are using their products, a great source of ideas as to how you can leverage DAM internally in the agency and externally towards your clients.
If you are considering a DAM system, or even if you already have one, you will find this document an interesting read.
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