know | Future

Though most cell phones nowadays have GPS capabilities, very few systems beyond some commercial fleet software and the occassional track-your-kids applications have popped up.  The promised land of passerby targeted advertising has so far gone unfullfilled.  Transit TV is bringing location triggered advertising to a bus or train near you.  Though they are currently missing the most important public transit market in the country, NY, they do have a presence in Chicago.  Servers in transit stations refresh the video screens in the buses and trains with video content delivered via the Internet.  GPS receivers in the vehicles can also trigger special content based on location.