know | Future

Struggling Tivo has signed a deal with Yahoo that allows, as of today, Yahoo portal users to schedule Tivo recordings straight from Yahoo TV listings. Yahoo content would also be integrated into Tivos in an automagical way yet to be detailed. The only reason this is important is that it throws into sharp relief the failure of the Netflix/Tivo deal to allow users to have their Netflix movies delivered over broadband to their Tivos. One can only surmise that the pressure brough on by the MPAA was just too much.
There is an opportunity though for advertisers to produce more branded content or fully sponsor the distribution of advertising supported content over Tivo and other broadband devices. There is demand for broadband delivered content that agencies can capitalize on and get some good press for the effort as well as produce some award winning creative. Think about the success that something like BMW films would have had if it could have been delivered in a very high quality format directly to Tivo boxes. And if you do this, I want credit.