Google has already experimented with buying blocks of space in print and then reselling it to its clients. The New York Post has an article (free registration required) describing the incipient foray into TV space planned by the everexpanding search engine giant. This is important because it represents a potential first step into a true market of TV advertising that networks have been battling for years. The last time that anybody attempted something like this was Enron in 2001 before its collapse.
You need to take the long view of this, (more…)
