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Do the advertisers behind this gem really think that anybody in their right mind is going to click on this ad? It has been so gobbledygooked as to make it invisible, yet that is a real random sample I copied today from a Google AdWords result. And I am sure there are much worse ones out there and that they are legion. If Google does in fact take over the world, I believe that we will all better get good real fast at making simple text snippets compelling enough for users to click. MediaPost, a search marketing publication has an article on today’s newsletter that offers some very practical advice on how to go about just that.
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