know | Future

Update

CreativePro has a new article up talking in depth about Aperture and though it is strictly based on what Apple has made public and an interview they conducted, it provides more detail and some screenshots of the product. If you are an agency IT guy, you need to be ready to get at least one copy in to test. Though I suspect, and most concurr, that Aperture will not kill Photoshop like Final Cut killed Premiere, it may be close.

Apple has just surprised everybody (except me of course, I said they had something extra up their sleeve) by introducing Aperture a RAW format end to end workflow and photo editing software. There have been some rumblings that the Macromedia Adobe merger would endanger Photoshop on the Mac platform. Though Aperture is not as feature rich as Photoshop, it is finetuned to provide services needed by photographers not provided by Photoshop and as such may eat into their market. Some of the features are a lightbox, versioning that provides non-destructive modification to originals, etc. Aperture will be available in November for $499.
read more at Apple’s web site.

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Do the advertisers behind this gem really think that anybody in their right mind is going to click on this ad? It has been so gobbledygooked as to make it invisible, yet that is a real random sample I copied today from a Google AdWords result. And I am sure there are much worse ones out there and that they are legion. If Google does in fact take over the world, I believe that we will all better get good real fast at making simple text snippets compelling enough for users to click. MediaPost, a search marketing publication has an article on today’s newsletter that offers some very practical advice on how to go about just that.

Early today Sharp eyed european users were able to browse to something called Google base which apeared to be set up as a site where users could add content directly into the Google database. The twist is that the example that they used was real estate classifieds. The site seems to be back as of this writing here but functionality seems a bit sketchy. It let me add an item but I can’t login to finish posting. Now, I know that it seems that everybody is just watching every little move that Google makes and that folks feel too much attention is being paid to them by the media, however, no matter how paranoid it may seem, they have been on a rampage lately. This is what having all that mad IPO money has done to them and is an enviable position for anybody to be in.

In any case, it does seem that they are about to set free into the Google Labs something akin to a Google The story is discussed in detail, well, all over the web and the blogosphere but you could start here and here, and here…