Adverblog reports on two new vectors for marketers in the UK to get advertising to your cell phone:
- Over the air - In the UK, 3G operator 3 has announced a deal to deliver video advertising to users cell phones, details are sketchy but you can read more about it in this article in the Media Guardian (Free registration).
- Via Infrared - As part of the promotion of the new movie Goal! Feref Digital in the UK has deployed infrared enabled bus shelters that allow you to download the movie’s trailer and enter a contest for a walk-on roll on the planned sequel.
The question is how many people, other than professed geeks wil download stand alone advertising, completely devoid of content to clutter up the memory of their cellphones. Again, this is only the beginning as you can clearly envision the ads supporting real content download. This will keep the ever more greedy cell operators getting a revenue stream and give the users access to free cntent. Everybody wins…
