This morning we have two interesting announcements from some important players in the creative Digital Asset Management front:
NAPC partners with Aprimo - This partnership between NAPC, probably the largest integrator in the DAM/Creative space and Aprimo, who just bought the old Doubleclick marketing workflow software, promises integration of DAM from Xinet with Aprimo’s workflow software. NAPC has been positioning itself as more of a developer and has expanded its own proprietary integration solutions such as overlays to make Xinet’s Webnative more powerful and accessible via an enhanced GUI. You can read the press release here…
Artesia announces integration with creative apps - Artesia’s Enterprise Content Management System is one of those DAMs that have until recently been a cumbersome fit with ad agencies and other creative shops. With their new version 6.5 though, they are adding tight integration with the Mac platform, Adobe InDesign and Quark Xpress. For the press release go here…

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