know | Future

With apologies to Slashdot, from the You-can-run-but-you-can’t-hide department: Motorola has developed a system called Screen 3 that allows cellular carriers to push content to idle cell phone screens over their always on Internet connection. One of the first models to support this is the V551. And to think that John Dvorak was having a cow about too much advertising in the movie theater…

Of course, the Motorola spin makes it clear that it is you and your needs and wants that they had in mind when they cooked up Screen #. They even came up with this gem to justify themselves on their website:

Screen3TM is Motorola’s innovative solution for zero-click access to live content, including news, sports, entertainment and weather — your favorite content available 24/7 on your mobile phone’s home screen, keeping you up-to-date and in-the-know! For carriers, Screen3 offers a unique opportunity to increase customer awareness to promotions and premium services, as well continuous and seamless mobile Internet browsing.

Awww, aren’t they nice and selfless? Always looking out for you? If you are planning to use this feature on behalf of your brands, make sure that it is only opt-in or you return some kind of value for it, otay?