know | Future

Adweek/IQ reports today that HGTV plans to premiere it’s new show My First Place online on their website a full five days before it airs on the cable network. Before that the WB Network had shown the first episode of Supernatural on Yahoo a full seven days before it aired and you can still cath the first episode of Everybody Hates Chris on Google video. More and more shows are using the web to drive viewers to their content and combining the media and online buys to make a much more attractive package for advertisers. The online version of My First Place will also have additional web exclusive content including additional content and a sweepstakes on-line game. Think of it as the DVD extras version of the show.

As broadband penetration becomes more ubiquitous than it is already, and it will; fast; we shall see more and more video content expanding into and eventually falling off traditional broadcast/cable outlets and onto the web. In this future IP delivered entertainment soup, video content will also come from small independent outlets like the trailblazing Atom Films and from regular schmucks like you and me. If you want to be very, very afraid, go check out Google’s latest version of their video search and click on one of the random videos - I just got a shiver up and down my spine…