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AOL to buy Weblogs

Thursday October 6, 2005,  11:31 pm

Reuters reports that AOL announced today that they will be purchasing Weblogs for US$25 mm. Weblogs is one of the early blog consortia and is home to many of the most popular blogs on the net including Joystiq and one of my personal favorites, engadget. AOL continues to flail about after their almost suicidal decision to abandon expanding into broadband services. At least they have since attempted to reinvent themselves as a destination portal to compete with MSN, Yahoo and Google. I can’t help but believe that though the blogs will certainly generate some traffic and they are picking up some influential and respected bloggers in the bargain, this is still a case of too little too late. is it just me or are we about to witness what archeologists call a mass extinction event amongst older technology companies that have lost their way. Stay tuned…

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