John Dvorak , one of the longest running columnists in Information Technology circles, most notably at PC Magazine, pulled a grumpy old man routine on the pervasiveness of advertising on TV, radio and the movies. He goes on to talk about how he feels that Google is about the only player that gets it right with their AdWords and AdSense programs and has no patience for the meagre promise of Interactive TV. While I agree with him that it will be very difficult, no matter how clever the ITV programmers are, to target ads appropriately without detailed interactions with the end user, I do believe that there is still a place for the broadcast message.
Read it here…
